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Search Engine Optimization

This course is designed for beginners and professionals who want to master SEO strategies to rank websites higher on search engines. You’ll learn everything from on-page and off-page SEO to keyword research, technical SEO, and analytics. By the end of this program, you’ll be able to optimize websites, drive organic traffic, and measure performance with professional SEO tools.

Why Choose SEO Course at Neutrixtech?

  • Covers both fundamentals & advanced SEO strategies

  • Hands-on training with real SEO tools

  • Learn to analyze and rank websites effectively

  • Includes projects, case studies & SEO audits

  • Certificate

  • Interview Preparation and JOB Support

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Course Modules

Introduction to SEO

  • What is SEO & how search engines work

  • Importance of SEO in digital marketing

  • Understanding SERPs (Search Engine Results Pages)

  • White Hat vs Black Hat SEO

Keyword Research & Planning

  • Understanding search intent

  • Tools for keyword research (Google Keyword Planner, Ubersuggest, SEMrush, Ahrefs – intro)

  • Long-tail vs short-tail keywords

  • Competitor keyword analysis

  • Creating a keyword strategy

On-Page SEO

  • Optimizing page titles & meta descriptions

  • Header tags (H1, H2, H3)

  • URL structure & permalinks

  • Image optimization (alt tags, compression)

  • Internal linking strategies

  • Mobile-friendly optimization

  • Improving site speed (Core Web Vitals basics)

Technical SEO

  • XML sitemaps & robots.txt

  • Canonical tags & duplicate content

  • HTTPS & website security (SSL)

  • Schema markup & rich snippets

  • Crawlability & indexing issues

  • Structured data basics

Off-Page SEO

  • Backlink strategies & link building

  • Guest posting & outreach

  • Social signals & brand mentions

  • Local SEO (Google My Business setup, NAP consistency)

  • Online reputation management

Content Strategy for SEO

  • Creating SEO-friendly content

  • Importance of content length & readability

  • Blogging for SEO

  • Content marketing strategies

SEO Tools & Analytics

  • Google Analytics basics (traffic, conversions, behavior)

  • Google Search Console (indexing, coverage, performance)

  • SEO tools overview (Yoast SEO, Screaming Frog, SEMrush, Ahrefs, Moz – basics)

  • Tracking rankings & SEO performance reports

Advanced SEO Techniques

  • Voice search optimization

  • Featured snippets & “People Also Ask”

  • Video SEO (YouTube optimization)

  • Mobile-first indexing strategies

  • E-commerce SEO essentials

Projects & Practical Work

  • Keyword research & competitor analysis report

  • On-page optimization of a demo website

  • Backlink strategy plan

  • Setting up Google Analytics & Search Console

  • Final SEO project: Complete SEO Audit + Optimization for a website

Career Opportunities

  • SEO Executive / Specialist

  • SEO Analyst

  • Digital Marketing Associate

  • Content & SEO Strategist

  • Freelance SEO Consultant

Course Duration & Mode

  • Duration: 2 to 3 Months (with live projects & assignments)

  • Mode: Offline / Online

  • Projects: Live website design projects included

  • Assessment: Portfolio and final project evaluation

  • Internship / Training Certificate
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